Enhanced Lochinvar VIP Contractor Program Receives Rave Reviews


by Lochinvar Marketing Department | 10/10/2008

Since adding new incentives and resources to its VIP Contractor Program at the beginning of the 2007-2008 heating season, Lochinvar Corporation has received nothing but positive feedback from participating contractors. Wrapping up its third year, the revamped VIP Contractor Program rewards enrolled contractors for purchases of the KNIGHT Heating Boiler®, the industry’s most advanced fully modulating, condensing boiler.

As part of the updated program, VIP Contractors who submit information and pictures of their recent KNIGHT installations have a chance to win a $250 gift card to Cabela's or Bass Pro Shops. One winner is selected each month by a panel of Lochinvar judges, and the most impressive project of the heating season will award one grand prize winner the choice between a floor standing KNIGHT KBN080 boiler, a wall mount KNIGHT WBN080 boiler or a Dell Laptop Computer equipped with KNIGHT Boiler SMART SYSTEM™ PC Software.

The following VIP Contractors, having been chosen as monthly winners for November, December and January, are in the running for the grand prize:

•Joe DiBacco of Comfort Zone Heating & Cooling, Inc (N. Billerica, MA)
•Ken Tingey of Tingey Plumbing & Heating, Inc (Murray, UT)
•Paul Rohrs of Biggerstaff Radiant Solutions (Lincoln, NE)

Winners of the VIP Contractor Showcase Contest will be chosen through April 2008, and interested participants can enter at www.lochinvar.com/vip. As entrants must be VIP contractors to participate, details about joining the program can be found at www.knightheatingboiler.com. As in previous years, VIP Contractors with the highest KNIGHT sales will be awarded Lochinvar's Nashville Experience, which offers twice the excitement this year. Not only will six top-selling VIP Contractors and their guests enjoy an all-expense-paid trip to Nashville for the Nationwide Series Race on June 7th, but six additional winners will be given the same VIP treatment July 12th for the Indy Car Race. Both events will be held at the Nashville Speedway.

In addition, VIP Contractors have the opportunity to connect with potential customers by submitting a free, customizable company listing on www.knightheatingboiler.com, which allows prospective customers to easily locate a VIP Contractor in their area and helps contractors grow their business.

Lochinvar also distributes advertising, direct mail and other support materials to help members increase their sales of the KNIGHT Heating Boiler.

Finally, the monthly Knightly Newsletter helps keep VIP Contractors in the loop throughout the year with information on new products, VIP Program incentives, exciting featured jobs, service updates, training opportunities and more.

Lochinvar Corporation is a leading manufacturer of high-efficiency water heaters, boilers, pool heaters and storage tanks. Based in Lebanon, TN with facilities in Detroit, Orlando, Tampa, Pompano Beach, Dallas and Philadelphia, Lochinvar stocks all products in all locations.