by Lochinvar Marketing Department | 12/10/2008

Lochinvar Corporation is kicking off its annual VIP Contractor Program with new enhancements and incentives that are sure to blow your socks off! While the program still features many components that have been well-received in the past three years, such as the VIP Installation Showcase, Lochinvar is now introducing more technical training opportunities, new tiered rewards and an even more spectacular finale – the VIP Extreme Event. In addition, this year's program includes incentives for installations of three Lochinvar residential boiler product lines - the KNIGHT®, Efficiency+® and Solution™ Heating Boilers - making it easier than ever for contractors to reap the rewards. Top-Tier Rewards With each purchase of a KNIGHT, Efficiency+ or Solution Heating Boiler, the contractor receives a registration card that can be mailed to Lochinvar for a free gift. The new tiered reward system allows the contractor to earn a wide variety of rewards based on the number of registration cards they submit.

Following is an overview of the tiered rewards:
•One Boiler Registration: KNIGHT hat and leather work gloves
•Three Boiler Registrations: KNIGHT pullover fleece
•Five Boiler Registrations: KNIGHT jacket, in choice of camo or dri duck
•10 Boiler Registrations: Fluke Meter
•15 Boiler Registrations: Combustion analyzer with printer

Technical Training Opportunities This year, the program features an increased focus on technical support and training. Throughout the course of the heating season, six educational webinars will be available to VIP Contractors at no cost. The interactive webinars will offer training tips and information from Lochinvar's support team, as well as visual tools, to help participants perfect their installations of KNIGHT, Efficiency+ and Solution Heating Boilers.

Following is the schedule:
•December 16th, 2008
•January 6th, 2009
•January 20th, 2009
•February 10th, 2009
•February 24th, 2009
•March 10th, 2009

In addition, VIP Contractors are invited to apply for Lochinvar Technical Service's "Preferred Contractors Program." After reviewing each participant's credentials, Lochinvar's tech team selects the top contractors to be featured on the company's corporate Web site. VIP Installation Showcase Through April 2009, contractors also have the opportunity to compete on a monthly basis to showcase their recent installations on the KNIGHT Web site by submitting them on the VIP Connection at www.lochinvar.com/vip. After the projects are reviewed by a panel of Lochinvar judges, one contractor each month is awarded a $250 gift card to Cabela's or Bass Pro Shop, or a gas card of the same value. The contractor with the most impressive project of the heating season will win the grand prize, a floor-standing KNIGHT KBN080 or wall mount KNIGHT WBN080 boiler.
VIP Extreme Event Starting this year, 24 top-selling contractors will receive an all-expenses-paid trip to Nashville for a VIP Extreme Event. An enhanced version of the Nashville Experience awarded in the past, this prize package includes an exciting two-day trip to Nashville for both education and entertainment. On the first day, winners will take part in an advanced training session at Lochinvar's state-of-the-art facility, tour the manufacturing plant and attend a roundtable meeting with the engineering, technical service, sales and marketing teams. The second day will be an action-packed adventure at the Nashville Super Speedway, starting with the opportunity to ride shotgun along with a professionally trained driver from the Andretti Gordon Racing School. Winners will experience speeds up to 175 mph!

Tried-and-True Tactics
As in past years, all VIP Contractors are invited to submit an enhanced profile with company information and job features for a free listing on www.knightheatingboiler.com. This allows prospective customers to easily locate a VIP Contractor in their area and helps contractors grow their business. In addition, to keep VIP Contractors in the loop throughout the year, members are the first to know about new products, new VIP Program incentives, exciting featured jobs, service updates, training opportunities and more through the new monthly Knightly Newsletter and other correspondence from Lochinvar.

For more information about the VIP Contractor Program or to register to be a VIP Contractor, go to www.knightheatingboiler.com.