Lochinvar® Kicks Off Product Showcase Road Trip
by Lochinvar Marketing Department | 02/12/2013
Lochinvar® is hitting the open road with an all-new product showcase truck to offer a first-hand look at the latest innovations in high-efficiency water heating. Throughout 2013, the mobile tour will make its way across the continental United States and into Canada, educating industry professionals along the way.
The state-of-the-art, customized truck features a multi-media lab with numerous Lochinvar products installed inside. Visitors can experience first-hand the technology behind the CREST® Condensing Boiler, SYNC® Condensing Boiler, KNIGHT XL® Commercial Boiler, ARMOR® (both Floor Standing and new Wall Mount models) and ARMOR X2™ Commercial Water Heaters, the recently redesigned SHIELD™ Commercial Water Heater and AQUAS™ Commercial Pool Heater . Each model on display features its own flat screen television with product details, while a large touch screen television offers an in-depth look at Lochinvar’s overall product offering, product videos, control simulators and a corporate video that highlights the company’s core values.
The product showcase tour will visit current and prospective customers at their locations, bringing Lochinvar’s innovative water heaters and boilers on location in a fun and interactive learning environment. Lochinvar also plans to tap into the mobile product truck for tradeshows throughout the year, as well as special events hosted by industry partners.
“We’re excited to hit the road in our brand new truck to share Lochinvar’s advanced technology and innovation with existing customers and new audiences,” said Stirling Boston, director of marketing. “Guests will have a chance to experience the products in action, learn about our high-efficiency heating solutions and discuss their upcoming applications with Lochinvar team members.”
Specific dates, times and locations of events can be obtained from local Lochinvar representatives. For the contact in your area, please visit www.lochinvar.com and click on “Rep Locator” and enter your zip code.