Lochinvar® Kicks Off VIP Contractor Program
by Lochinvar Marketing Department | 10/01/2013
Lochinvar has announced the launch of its 2013-2014 VIP Contractor Program. Kicking off on Oct. 1, the program offers participating contractors multiple ways to earn awards and accolades for their installations of Lochinvar’s residential boilers. From participating in the VIP Installation Showcase contest on Facebook to receiving Visa® Reward Cards for product registrations, VIP Contractors can enjoy the program’s many perks this heating season.
Rewards for Registrations
From Oct. 1, 2013, through April 30, 2014, approved VIP Contractors will receive a Visa® Reward Card for every eligible product they register. Qualified products include the high-efficiency KNIGHT® Boiler, Solution™ Boiler and, added to the program this year, the new Cadet™ Boiler.
Each of these boilers, along with the Squire® Indirect Water Heater, has a VIP Contractor Registration Card shipped with the product. Contractors can also register purchases quickly and easily at knightheatingboiler.com. For every eligible boiler registration, the VIP Contractor will receive a Visa Reward Card pre-loaded with $25 value. Each registration of the Squire Water Heater will earn a card pre-loaded with $10 value.
In addition, each registration card is entered into a monthly drawing for Lochinvar’s annual Nashville Experience weekend getaway. This year’s all-expenses-paid trip for two includes tickets to the world’s largest country music festival in June 2014. A total of 16 VIP Contractors will win the grand prize trip: seven winners from the monthly drawings, seven from the VIP Installation Showcase and two overall top performers.
VIP Installation Showcase
Contractors can also compete to win spots on the Nashville Experience through the VIP Installation Showcase. Easily accessible on Lochinvar’s Facebook page, as well as at knightheatingboiler.com, the VIP Installation Showcase offers a platform where participants can share photos of their installations and interact with other contractors.
Each month from October through April, approved contractors can upload a photo and brief description of an installation of any qualified boiler or water heater to the contest interface. Once an entry has been submitted, it is featured in a gallery where Facebook users can vote for their favorite installation of the month. The top three entries with the most votes are selected as monthly finalists, and a panel of Lochinvar judges chooses the winner.
The winning VIP Contractor for each month is awarded the Nashville Experience trip for two to Music City. New installations or repeat entries can be submitted each month for additional chances to win.
Tools & Training
On top of the many rewards that VIP Contractors can earn as part of the program, participants also have access to a wealth of tools and training opportunities. All of these resources are designed to help VIPs increase their sales while decreasing their customers’ energy bills.
“We look forward to the kick-off of the VIP Contractor Program every year, as it allows for added interaction with our valued partners in the field,” said Mike Lahti, vice president of sales for Lochinvar, LLC. “This year’s program is no exception, and we’re excited to start rewarding our VIP Contractors for their hard work this heating season.”
For more information about the program, including a brief video, visit www.knightheatingboiler.com.