Lochinvar Launches 2016-2017 VIP Contractor Program
by Lochinvar Marketing Department | 10/25/2016
Lochinvar is making a number of refinements to its annual VIP Contractor Program that opens Oct. 1. During the contest, contractors have the opportunity to register purchases for rewards and enter their installations for multiple chances to earn top prizes, including Lochinvar’s famous “Nashville Experience.”
New this year, Lochinvar’s VIP Contractor Program allows approved VIPs to log on to a new, streamlined website, www.LochinvarVIP.com. In addition to a short form for applying contractors to complete, this new site offers the time-saving ability to scan eligible barcodes directly from the product nameplate with a smartphone or tablet. The registration process can be completed on the job site or saved to complete at a later time.
As in previous years, from Oct. 1, through April 30, 2017, participating contractors will have the opportunity to show off their best work in the Installation Showcase for a chance to win big. Approved VIPs can upload a photo or video of any registered high-efficiency KNIGHT®, Solution®, CADET® residential heating boiler or Squire® Indirect Water Heater installation to the Showcase found on Lochinvar’s Facebook page. Contractors will have three simple ways to win the Nashville Experience:
- Seven monthly winners will be selected at random from approved VIP Contractors;
- Seven monthly first-place winners will be selected from the VIP Installation Showcase;
- Two “top performers” will be chosen from the VIP Contractors who register the most Lochinvar residential boilers and indirect water heaters during the contest.
The winning 16 VIP Contractors and their guests will enjoy four days in Music City in June 2017 during the largest country music festival in the world. The group will also visit Lochinvar headquarters in nearby Lebanon, Tenn., for a roundtable discussion with top engineering and executive staff and facility tour. First-place winners and their guests will receive airfare and lodging in Nashville from June 8-11, 2017, second place will receive a $250 Visa® Reward Card and third place will receive a $100 Visa® Reward Card.
Contractors can also earn rewards all year long for registering entries at www.LochinvarVIP.com including a $25 Visa® Reward Card for every eligible KNIGHT®, Solution® or CADET® boiler and a $10 Visa® Reward Card for every eligible Squire® Indirect Water Heater. Additionally, each month the VIP Contractor who registers the most eligible products (a minimum of 10) will receive the KNIGHT® Parts Toolkit, a value of over $1,200. These toolkits have a variety of model-specific parts enclosed in a durable case to make routine service calls easier for VIPs.
“We are excited to launch the 11th year of our celebrated VIP Contractor Program,” said Amanda McAfee, marketing representative. “The VIP Contractor Program lets us shine the light on some of the talented individuals who interact with our products on a daily basis. We look forward to seeing their work and meeting them in Nashville!”