Lochinvar® Unveils All-New VIP Contractor Program
by Lochinvar Marketing Department | 10/02/2012
Lochinvar is excited to announce the kick-off of its all-new VIP Contractor Program. Officially unveiled on October 1, 2012, the restructured program offers a simplified approach to rewarding participating contractors for their installations of Lochinvar’s residential boilers.
Green Products, Green Pockets
Among the exciting updates to the program is the implementation of a cash prize for each boiler installation. With every registration of a high-efficiency KNIGHT®, Solution™ or KNIGHT XL® Boiler, the contractor is sent a $25 gift card that “spends like cash” wherever Visa® is accepted. Contractors receive a $10 gift card for every registered Squire Indirect Water Heater.
In addition to the cash bonus, each registration gets entered into a drawing for Lochinvar’s famous Nashville Experience, the ultimate reward for VIP Contractors. This year’s all-expenses-paid trip for two includes tickets to the world’s largest country music festival in June 2013.
The registration process is quick and easy, and VIP Contractors have the choice of submitting their registrations online at www.knightheatingboiler.com or mailing in a card.
Installation Showcase Goes Social
Contractors can also compete to win one of seven spots for The Nashville Experience through the VIP Installation Showcase, which has found a new home on Facebook this year. Easily accessible on Lochinvar’s Facebook page, the VIP Installation Showcase is now more interactive than ever.
From October through April, approved contractors can upload a photo and brief description of an installation of any qualified boiler directly to the contest interface on Facebook (www.facebook.com/LochinvarLLC). Once an entry has been submitted, it is featured in a gallery of submissions where Facebook users can vote for their favorite installation. The top three entries with the most votes each month are selected as finalists, and a panel of Lochinvar judges chooses the monthly winner.
The winning VIP Contractor for each month is awarded the Nashville Experience trip for two to Music City. New installations can be submitted each month for additional chances to win.
On top of the many rewards that VIP Contractors can earn as part of the program, participants also have access to a wealth of tools and training opportunities. All of these resources are designed to help VIPs increase their sales while decreasing their customers’ energy bills.
“This year’s VIP Program is better than ever, and we’re so excited to officially kick if off,” stated Stirling Boston, director of marketing for Lochinvar, LLC. “Based on feedback from the field, we restructured the program to make it simple for our loyal contractors to reap the rewards they deserve and earn the type of rewards they want most – immediate cash prizes and numerous chances to win three days of VIP treatment with the ever-popular Nashville Experience.”
A dynamic new VIP interface has also been introduced at www.knightheatingboiler.com. Contractors can quickly find all of the information they need on the new website, and registering as a new VIP has never been easier. For more information, including a short program introduction video, visit www.knightheatingboiler.com.